Traci Wallace is a New York born Californian and former New Delhi resident. She is published writer, columnist, and a self-proclaimed 70% businesswoman and 30% gypsy who loves to surf, do yoga, and meditate as much as she likes to create budgets and strategic plans. She is currently on a mission to educate people on the benefits of integrating and reinforcing wellness and purpose into business. To support this mission, she recently co-founded Live Weal, Inc. a boutique brand & event management agency representing socially conscious clients (and those who want to be) who do good things in the world, (or want to) with purpose. Live Weal, Inc. creates, promotes and integrates programs and services into business and events that support the health, happiness, prosperity and well-being of individuals, brands, organizations, communities and the world. Prior to co-founding Live Weal, Inc. in 2012, Traci has worked with some of the top companies in the U.S and India in the areas of Corporate Communications, Marketing, Corporate Identity, Public Relations, Internal Employee Relations, Trade Program Development & Execution, Strategic Planning, and International/Domestic Business Development including the successful launch of Callaway Golf into India in 2010. She is an event specialist and has planned and executed hundreds of events throughout the U.S. and India, partnering with such companies as Callaway Golf, American Express, Audi, BMW, Kingfisher and GE Capital. Traci is also passionate about creating meaningful online communities and has successfully managed over 50 social media/online community engagement campaigns. www.liveweal.com / Email Traci at firstname.lastname@example.org.